This branding brief form focuses on understanding your business, your unique selling point, the competition, your target audience, your vision of your brand/product, and your goals.
Our goal is obtaining this information is to spark the creativity and to deliver you the best brand for you.
BEFORE WE START… HERE ARE OUR LOGO/BRANDING DESIGN BASICS!
Understand the company / brand / service / product, find the uniqueness.
Analyze your competition.
Focus on the target audience.
Prioritize simplicity over all else. Simplicity is the ultimate art in sophistication.
A logo must be aligned with the brand promise.
Design for the future.
Be authentic and original.
The right color(s) will help you to stand out.
Avoid intricate design.
Avoid intricate design.
Think about different applications.
Ensure the logo works in small scale – mobile devices are our extensions!