Branding and Designing - Prime Digital

This branding brief form focuses on understanding your business, your unique selling point, the competition, your target audience, your vision of your brand/product, and your goals.

Our goal is obtaining this information is to spark the creativity and to deliver you the best brand for you.

BEFORE WE START… HERE ARE OUR LOGO/BRANDING DESIGN BASICS!

Understand the company / brand / service / product, find the uniqueness.
Analyze your competition.
Focus on the target audience.
Prioritize simplicity over all else. Simplicity is the ultimate art in sophistication.
A logo must be aligned with the brand promise.
Design for the future.
Be authentic and original.
The right color(s) will help you to stand out.
Avoid intricate design.
Avoid intricate design.
Think about different applications.
Ensure the logo works in small scale – mobile devices are our extensions!
Make it unforgettable.

Let's Get Started on creating your brand!

Start below. Don't forget, everything you write will shape our approach and your success.

Email*

Name

Company / Brand Name

Company / Brand Website

Company / Brand Slogan or Tagline or Brand Promise

Could you please tell us a little about your story?

Could you please provide a brief information about your target audience?

Could you please provide information about your product/services?

Why do you think your product/service is unique? What makes you different?

TIP 1: The shape of your logo reflect and reinforce the pillars of your company / brand.

Could you please provide a brief information about competition? Which companies are your competitors, in what ways you or your target audience find their / product service valuable.

How do you want to be known/remembered in this competition? What would be your main message / experience?

How will you be advertising?

Which of the below listed logo types you feel/think that is the best fit for your vision of your company/brand?

Can you write down some keywords focusing on what you want people to feel/think after seeing your logo? (ex: trust, youth, energetic, visionary etc)

Do you already have something in your mind another than what we've discussed, or would you like to have some additional info that can give us some insights? If so, could you please describe in as much or as little detail you want?

TIP 2: Colors are important. 93% of purchasing decisions are made on visual perception!

What color (s) do you think is the best fit for your company/brand logo? (TIP 2 can be helpful)

Are there any logos that you like and want to share with us - reflecting your point of view?

TIP 3: Tips are important, because they are based on experiences.

Is there any time constraints that we should know about?

NEXT STEPS

DE-BRIEF: I will will work on your brief, and we will call you to discuss.
This de-brief will include what we basically understand from your brief, and what our approach will be for the end design. This stage is very important for you and us to create the awesome for your company / brand.
After we shake hands, I will jump into the creative process.
We will present you 4 alternatives in a given time line.
From this point you will have max. 3 revision rounds - because I will deliver the best depending on the de-brief session. After 3 rounds of revisions additional costs may apply depending on your requests.